People still use email – a lot:
Contrary to popular belief, email isn’t dead. In fact, it’s more popular than ever. According to recent data, there are almost 4 billion email users worldwide, and that number is expected to grow to 4.3 billion by 2023. That’s a massive audience that businesses can tap into if they use email marketing effectively. Not only that, but email is still the preferred way for most people to receive marketing messages, with 72% of consumers choosing email as the channel they prefer to receive promotional content from businesses.
Personalization is key:
One of the biggest trends in email marketing today is personalization. Consumers today expect personalized content, and email is an ideal way to deliver it. By using data to tailor emails to each individual recipient – their name, buying history, location, and so on – businesses can increase their open and click-through rates significantly. According to some studies, personalized emails can generate up to 6 times more revenue than non-personalized emails.
Automation saves time and improves results:
Another trend in email marketing is automation. By setting up automated email campaigns triggered by specific actions or events – such as a new sign-up, a purchase, or an abandoned cart – businesses can save time and resources while also improving results. One study found that automated emails have an open rate of 70.5%, compared to 17.9% for non-automated emails.
With more and more people accessing their email on mobile devices, it’s crucial for businesses to optimize their emails for mobile screens. According to some estimates, more than half of all email opens occur on mobile devices. This means that emails that aren’t optimized for mobile screens are likely to be deleted or ignored. To ensure that your emails look great on any device, make sure to use responsive design, keep your content concise and easy to read, and use a clear call-to-action.
Compliance is critical:
Finally, it’s essential to ensure that your email campaigns are compliant with anti-spam laws and regulations. In India, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (Rules) mandate specific requirements for sending commercial emails to people in India. Violating these rules can result in hefty fines and damage to your brand’s reputation. To make sure you’re following the rules, you should only send emails to people who have given you explicit permission to do so, make it easy for people to unsubscribe, and include clear identification and contact information in all your emails.
Conclusion:
Email marketing may be an old tactic, but it’s far from outdated. In fact, it’s more important than ever for businesses to connect with their customers and prospects. By personalizing your emails, automating your campaigns, optimizing for mobile devices, and complying with the law, you can create effective email campaigns that drive engagement and conversions. If you’re looking for digital marketing services or a digital marketing company in Delhi that can help you craft effective email campaigns and ensure compliance, look no further than our experts at Digital Piloto. Contact us today to learn more.
For Audio Version: Click Here
